What to charge for websites in Australia

Setup fees, care plans and the psychology of pricing — how LeadPages partners price with confidence.

The market has already set your range

Australian small businesses expect to pay somewhere between $500 and $3,000 for a small-business website, with agencies charging far more. LeadPages partners typically land at $800–$1,500 setup — enough to be taken seriously, low enough to be an easy yes for a café or a sole tradie.

The care plan is the business

The setup fee is nice; the care plan is the point. $49–$99 a month for hosting, security, updates and small changes turns each sale into an annuity. Ten care-plan clients at $79 is $790 every month — that’s the difference between doing projects and owning a business. Never waive it to win a deal; discount setup instead.

Anchor high, then make the middle easy

Offer three tiers even if nearly everyone picks the middle: a basic build, your standard package, and a premium with extra pages and email campaigns. The premium exists to make the standard feel sensible. Most partners write the three tiers once and reuse them for every quote.

Charging too little is the real risk

New partners underprice out of nerves, then resent the work and stall. A $500 site and a $1,200 site take you nearly the same hours on LeadPages — the platform did the expensive part already. Price for the value of a lead-generating asset, not for your hours: the plumber’s first job from the site pays for it.

Say the number and stop talking

Practise the sentence: “It’s $1,200 to build, and $79 a month after that.” Then silence. Filling the pause with justifications teaches clients the price is negotiable. The number, said plainly, teaches them it isn’t.